Transparent 3-D Watch With Hidden Message From MB&F

Transparent 3-D Watch With Hidden Message From MB&F
Courtesy of MB&F‍

Watchmaking experimentation comes to life in the HM3 FrogX. 

There is a reason that Geneva-based watch manufacturer MB&F is called the "avant-garde." MB&F's experimental timepieces are certainly out of the ordinary.

It debuted in 2010 as the HM3 Frog. Inspired by the brand's first, and reportedly best-loved, vmascot, the three-dimensional watch features two rotating globular "eyes," which display hours and minutes; a wide mouth that exposes the battle-axe rotor; and titanium, red gold, or zirconium skins.

Now, the brand's 10th anniversary edition, the HM3 FrogX, is even wackier than the original. First of all, the sapphire crystal case is transparent. A thin aluminum dome rotates beneath markers that resemble amphibian pupils to display hours and minutes. As a result of the dramatic Super-LumiNova accents on the display, the entire display glows in the dark.

Courtesy of MB&F

The HM3 FrogX movement was conceived by Jean-Marc Wiederrecht of Agenhor, the Geneva-based movement maker, and built on a Girard-Perregaux base. For the winding crown, MB&F teamed with another Swiss firm, Rayform, which has developed a technology that creates light-shaping surfaces able to redirect light rays into specific images. At the right angle, the crown projects a hidden message: an image of the battle-axe rotor.

Courtesy of MB&F

Maximilian Büsser, MB&F founder, wrote on Instagram that reworking a product created 10 years ago seems strange and at the same time enticing. The original piece is a product of ten years of stepping outside of my comfort zone, fun, craziness. Growing up without really growing up and moving the creative goal posts even further. But what have you changed?

Rayform created a secret signature with light reflection using a sapphire case, a mega three-part rotor and a lot of lume.

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