Malcolm Jenkins reveals what he plans to do after winning two Super Bowls.

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A new venture founded by former NFL player Malcolm Jenkins will source ingredients exclusively from Black and brown farmers in an effort to further diversity and inclusivity in the whiskey industry.

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This past spring, Jenkins retired as a Super Bowl champion after playing for both Philadelphia Eagles and New Orleans Saints. This project will be developed with the help of Millstone Spirits Group, which owns New Liberty Distillery in Philadelphia, and master distiller Robert Cassell. His company Malcolm, Inc. has now partnered with Millstone Spirits Group. There will be a focus on chemical-free, non-GMO crops for this new whiskey brand, sourced from Black and Brown farmers. Ultimately, these grains will be used in the mashbills of new whiskeys that are distilled at New Liberty, and the farmers involved will make a greater profit by selling directly to the distillery than through bulk aggregators, Cassell and Jenkins report.

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Despite being outnumbered by their white counterparts, Cassell says black and brown farmers are up for the challenge of sourcing exclusively from them. A release date for the new whiskey or its name has not yet been announced. Farmers are currently being recruited for the project by the team behind it.