Indian and Jack Daniel's Collaborate to Create a Bold Motorcycle with Whiskey-Infused Paintwork

Indian and Jack Daniel's Collaborate to Create a Bold Motorcycle with Whiskey-Infused Paintwork
Courtesy of Indian Motorcycle

There has been a collaboration between these two brands for the past seven years with the launch of limited-edition bikes.


There is no doubt that the partnership between Indian Motorcycle and Jack Daniel's is stronger than ever before.

In a joint announcement of their seventh collaborative bike, Chief Bobber and Dark Horse have unveiled a limited-edition model of the bike. In addition to bearing the Jack Daniel's name and logo, the new two-wheeler also bears some of the distillery's whiskey in its paint, just like this season's McLaren F1 car that bears the same name.

There has been a partnership between Indian and Jack Daniels for more than seven years now. As of 2016, the two companies have been working together to release an exclusive version of one of the latter's bikes every year.

In the past, the distillery has released a chromed-out Chief Vintage motorcycle to celebrate 150 years of the distillery's founding in 2016, a two-tone Springfield Dark Horse motorcycle in 2018 and a gold-and-green Challenger Dark Horse motorcycle last year to mark its 150th anniversary.

Courtesy of Indian Motorcycle

Some of the collabs have created great-looking bikes, but none have been quite as striking as this year's Prohibition-style ride. With its gorgeous black paint job and intricate white detailing, the Chief Bobber Dark Horse is one of the hottest bikes on the market. By mixing Jack Daniel's trademark Old No. 7 whiskey with Jack Daniel's primary Super Graphite color, the paint was then applied manually to the surface. 

On the other hand, the white detailing on the bottle brings to mind the classic label of the spirit maker. Moreover, the engine is adorned with a one-of-a-kind Montana Silversmith badge that is engraved with each bike's serial number, and Jack Daniel's signature can be found both on the rear fender as well as etched into the dual exhausts. 

Courtesy of Indian Motorcycle

There are also premium accessories included with the ride, such as a solo saddle seat embossed in white, a center-spoked wheel in white, and a flared wind deflector from Klock Werks.

Rich Report points out that the latest Indian motorcycle in collaboration with Jack Daniel's isn't just a display piece. Powered by a Thunderstroke 116 engine that produces 120 ft lbs of peak torque and can be revved up to 2,600 rpm, the ATV has an air-cooled engine that produces 120 ft lbs of peak torque.

So, to put it simply, it is a very powerful machine. A four-inch touchscreen Ride Command infotainment system with Bluetooth connectivity and an adaptive LED headlamp are also included.

Courtesy of Indian Motorcycle

In the event that you are interested in purchasing this year's Indian and Jack Daniel's motorcycle to add to your collection, you will want to contact the motorcycle maker as soon as possible. Chief Bobber expects to build just 177 examples of the limited-edition Chief Bobber Dark Horse, which will be priced at $24,499 each. 

It is a good thing to know that in case you do miss this year's edition, there will be another one in 2024 to make up for it. Maybe it will have some very strong Small Batch Special Release Coy Hill High Proof mixed into the paint to make it even stronger.

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