In Bugatti's New London Café, you can get a shot of espresso for $60
A Bugatti carbon-fiber cup doesn't make it a $3 million hypercar.
Bugatti is not only designing the perfect car, but also designing the perfect photograph.
Since the marque's first espresso bar has been opened there, this previously invitation-only showroom has now become open to all. Ettore's Espresso Bar serves espressos, lattes, and Americanos in the Mayfair branch of H.R. Owen Bugatti. The Ettore Shot, a $60 shot of espresso served in the carbon fiber cups that usually adorn Bugatti cars, is the show-stopper. Also, you gain full access to the showroom and lounge area in exchange for taking part in the special drink.
Various company merch, including furniture from the Bugatti Home Collection, decorate the showroom, which is topped with one of the company's latest hypercars as a café backdrop. In addition to the leather and blue-tinted carbon fiber found in the marque's spectacular vehicles, the Bugatti chairs were also specially designed for the brand.
A Bugatti ambassador is on hand to walk you through everything you would want to know about the brand after the trained barista pulls from the high-end Italian-made Ausonia espresso machine. Rich Report reports that they've driven the cars, and they know the company from head to toe from the inside.
There is no guarantee that the same person who buys a $60 espresso will buy a $3 million Bugatti. However, if you're interested in further representing the brand, the Mayfair showroom is the only place to find the company's full lineup of merchandise, including clothes, hats and watches. Our carbon-fiber cups are definitely raised in that direction.