An Air Force cockpit-inspired watch from Bell & Ross
Digitalization is the way to go.
Asquare, aviation-inspired mechanical watch designed to look as if it had been yanked from a cockpit, the BR 01 cemented Bell & Ross' place in the luxury watch industry in 2005.
The BR 01's chunky case, spare dial design, and sans-serif typeface made it a serious contender in Swiss watchmaking with its emphasis on readability.
With a fresh take on its iconic old style, Bell & Ross is embracing its roots as a maker of military instruments after 15 years. An automatic version of the BR 03-92 HUD displays mission-critical information to pilots within their line of sight on a transparent screen known as the Head Up Display, or HUD.
In addition to its green-tinted details, such as the ring around the sapphire crystal, the brackets that represent the corners of the computer-like display and the green and black minute and second hands, the piece also features rounded Arabic numerals for the hours marked by a green triangle.
Using Super-LumiNova C3, the model mimics the fluorescence of the HUD digital display, with an anti-reflective matte black case and Super-LumiNova C3 coating on the hour numerals, indices and triangle. In addition to the black rubber strap, there is also an ultra-resilient black synthetic fabric strap.
In a limited edition of 999 pieces, the BR 03-92 HUD blends all of Bell & Ross' hallmarks into a 21st-century model. Pre-orders are available for $3,990 and are expected to ship in early June.